Pair Your Marketing Messages with the Right Imagery

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Put Your Product’s Use Into Perspective So many brands focus on listing their products’ key features and benefits. But showing is so much better than telling. And your email marketing messages have plenty of room to get the job done. Here’s how premium pet supplements brand Finn shows their audience how their paw cream is the hero their four-legged friends need as seasons change: finn email example Source: Really Good Emails Finn’s strategy works better than presenting a list of ingredients or simply telling the audience that the cream will protect their pet’s paws.

The brand added more context by pinpointing denmark telemarketing list problems, such as wet conditions and rough terrain, to underscore the significance of their product. Similar techniques include identifying the emotions your products evoke and the new experiences they can bring to your customers. If you’d like more valuable tips, check out our guide on writing marketing emails. Visual design can amplify your email copy. Images provide an accessible and engaging way to consume your message, especially since readers only spend an average of seconds browsing your email.

Italic, a luxury DTC marketplace, adds a cozy lifestyle image to convey a sense of calm and serenity that emanates off the screen: italic imagery email example Source: Really Good Emails Aside from product and lifestyle photos, other image assets that can strengthen your marketing messages include: UGC (user-generated content) and testimonial screenshots, GIFs/animations, infographics, and behind-the-scenes photos. Leverage Email Automation to Create Strategic Email Sequences and Drip Campaigns Welcome emails. Abandoned Cart Emails.