don't let the name fool you. This show is about much more than social media marketing.

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Want a deeper understanding of your marketing campaigns? Check out the Social Media Marketing Podcast! Published weekly since 2012, the Social Media Marketing Podcast helps you navigate the ever-changing marketing jungle with expert interviews from marketing experts.

With over 600 episodes and millions of downloads each year, the show has been a trusted resource for marketers for over a decade.
Why is it important to build social community and connections?
In a world where social media has become synonymous with endless scrolling and mindless consumption of content, digital marketer, author and podcaster Katie Brinkley believes we must return to the original purpose of social platforms: making meaningful connections.

In Katie's recent book, Social Transformation: The Road Back to Community, she traces the history of social media, from early platforms that fostered friendships, sharing common interests, and conversations, like MySpace, to providing a platform for an endless stream of impersonal content Modern networks built for streaming (like TikTok). She believes that while new technologies can connect more people than ever before, many interactions are superficial at best.