Absolutely yes, but be aware that it is a long road and that it will take months, even years, to have visible results. To create a brand community, in addition to content, perseverance and patience are basic ingredients . In addition to this, there are certain rules that should be remembered:
The content you should publish is the content that users want to read. To do this, having a strategy, monitoring and acting on the results is essential . Too many companies insist on maintaining a content strategy that does not work, in many cases because their managers do not fully understand how a brand community works and insist on following a promotional line, or because they simply say what they want to say, without stopping to check if that is what their users demand.
Turning an angry customer into a satisfied one is the best investment you can make in social media. Nobody knows this better than airlines and telecoms , which is why their customer service on social media is the channel that works best and that resolves incidents the fastest.
Sizing and segmenting the market to clearly define the target you are targeting is essential to create a brand community. There is no content that interests everyone equally. Major brands segment geographically germany business email database and by type of product, having specific accounts for each case.
Treat your community well with giveaways, targeted promotions, and, above all, by making sure that news reaches them before anyone else. It's what they expect from you. Following you on social media is an effort that must have some kind of reward . People aren't going to just share your promotional content for no reason.
A brand community doesn't just emerge from nowhere. Your employees and people connected to your business must be the seed from which it begins to develop. From there, look for influencers in your field (be careful, there are categories in this, a high-level influencer won't come for free, but maybe you're not interested either) and win them over. People have personal references apart from brands. The ability of these people to attract can far exceed that of your own brand. It's better to have many few than few many .
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Above all, never forget that a customer is not a friend, and if you want him to be one, you have to earn his friendship. And friendship is not earned with ads… unless they are spectacularly good.