This new campaign aims to generate scholarships for franchise employees who wish to build a career in the culinary world, creating a bridge to close the gap between men and women in this demanding field.
Certainly, this inequality is something latent that can be seen in different documentaries or studies carried out. We can even see it in the list of the 100 best chefs for 2020, where only five are women. Starting from this point, Burger King's initiative is really an interesting proposal to support the struggle of the female population.
However, on social media you have to be careful how you greece business email database say things, since due to the impersonality of the platform they are often left to the reader's interpretation. If we look at that first tweet in isolation, it has a lot to do with the culture of machismo that sees women only as servants in the home, and therefore, in the kitchen.
It is for this reason that negative responses to this campaign were not long in coming, as we can see in the following tweets, some of which are loaded with a rather marked tone of parody: