The analysis of any marketing strategy is as important as the planning and execution, do you agree?
After all, there is no point in having a strategy planned and executed correctly if it is not efficient in practice.
See below the main metrics that need to be monitored in remarketing campaigns!
Range Number
The reach of an ad, within Facebook, is how many times it appeared to users .
The social network provides an average and also this information per publication. But it does not represent the number of people who actually looked at and read that publication.
Clicks
If your ad is only aimed at increasing the number of likes on your Facebook page, the number of clicks may be a very relevant metric. Pay more attention to the “link clicks” metric .
CTR
CTR is the click-through rate, and it ends up being more relevant than the previous one. After all, a CTR below the expected may signal that your capture method is not catching the reader's attention.
Changing your ad's CTA, headline, or image can be good ways to understand CTR behavior.
CPC
If you work with sponsored links, this acronym should be quite familiar to you: CPC stands for cost per click . In other words, it is the average amount you pay for each click on your link.
Analyze CPC in conjunction with CTR.
ROI
ROI is the return on investment. It indicates whether indonesia phone number resource a campaign is actually bringing you financial benefits . And this data should weigh heavily when formulating new Facebook remarketing strategies.
If it is below 80%, you may need to reevaluate some items in your strategy.
Conclusion
Facebook remarketing campaigns are great options for increasing your business's conversion rate. However, they should not be used alone. A good strategy is to combine them with Google AdWords.
You can use this sponsored link system to attract visitors from Google searches. After that, Facebook remarketing will be able to achieve even better results.
Always try to create a complete marketing plan so that your company can achieve the best possible results. This way, you won't have to decide between Facebook Ads and Google AdWords , since you'll be integrating the various tools available on the market.
Did you enjoy learning more about this topic? Then check out this other content and find out why you should combine content marketing strategies with Facebook Ads !