Brands With Loyalty and Rewards Programs

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However, it’s still worth pointing out that some industries tend to see more results than others.


We’ve already mentioned that American Eagle is one of many huge brands with an SMS marketing platform, but do you know why?

At American Eagle, both the website and in- mongolia company email list person stores ask for a customer’s phone numbers when they’re purchasing something. With this information, new customers are enrolled into the rewards program, which gives them an opportunity to participate in the brand’s e-commerce campaign.

It’s a lot deeper than just sending out a few welcome messages and calling it a day, though! I’ll get into the specifics about this in a bit. For now, I want to keep talking about who will really see massive gains from text message marketing.

“Exclusive” or Limited Availability Brands
In the early stages of business, nearly everyone will be one of these. This is especially true if you grow quickly! You’ll have a lot of customers and not enough inventory. That’s when SMS marketing for ecommerce can be a handy tool to have at your disposal, because SMS marketing can be used for far more than promotional campaigns and transactional messages.

Using text message campaigns to send out inventory status alerts is a great way to create a push notification for everyone who’s interested in your product. For both large and small companies, it has a whole array of benefits, including:

Greater reach and audience compared to other methods, such as email marketing
Improved customer experience
Providing a sense of urgency, which may draw more purchases
Re-engaging existing customers
The potential to increase ecommerce sales