Selection of pink irons

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For example, a common search query might be "how to choose an iron." You can write an article on this topic and post it on a blog on the site. Then, for this query, the site will probably rank higher than others, since it has relevant content.

The query can be written in different ways: "find china telegram database a pink iron", "where to buy a pink iron". However, the same thing is meant here. And setting up advertising by queries is less effective. According to Yandex, about 30% of queries are entered for the first time.

Before launching an advertising campaign, you need to collect semantics: a list of keywords and their combinations. It usually consists of broad queries that cover the entire field. Let's say, "irons". And narrower ones, for example, "pink iron with flowers". Wordstat is used to evaluate the potential of words, that is, the number of queries with them per month.

It's important to evaluate your words carefully. For example, if you type "purple iron" in your keywords, your ad will be shown less than if you type "pink iron." People are more likely to use the word "pink" to describe a color than "purple."

After selecting keywords and launching an advertising campaign, the ad begins to compete with other brands. Irons are sold by more than one store, and there are only four paid spots in the top. Whose ad will be chosen for display is determined by an auction.

The placement in the search results is determined by a combination of the bid, quality factor, and CTR (click-through rate) forecast for a particular impression. The ad with the best combination of metrics is included in the block. The better the combination, the higher the ad. If the quality and CTR forecast are similar, the ad with the highest bid is ranked higher.