Do you even know what plaza means in marketing ? If your answer was negative, don't worry. In fact, if you have ever consumed a product or service, it is very likely that you know it more in practice than in theory.
In this article, we will explain in detail what place is and why it is such an important element in carrying out a marketing strategy . Let's go!
Plaza in Marketing, what is it?
What is it for?
Variables of the distribution
Choosing the distribution channel
Distribution channel strategies
Location of the point of sale
Plaza in Marketing, what is it?
To make a sale, it is not enough to have a good product whatsapp number philippines or service at an adequate price. In addition, you must have an efficient plan to get the product or service to the customer.
This is where the square, also known as distribution , comes in .
Placement is understood as the way in which a good or service will reach the hands of the final consumer from a company .
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What is it for?
All products and services, once produced, need to reach their final consumer and there would be no way to do so if there were no bridge between the two.
It is almost impossible for one producer or manufacturer to individually reach all stores.
Therefore, the role of the place in the marketing mix is to concretize the transmission of a product or service to the strategic distribution points, so that they reach their consumers in an impeccable manner.
Variables of the distribution
Distribution can be carried out through activities carried out by the organization itself or through an intermediary. For this reason, we divide it into two main concepts: