Marketing: trends and insights for 2025

[Rakibul200]

Ultimate : € per month for unlimited multi-channel campaigns and unlimited member reading. FAQ on Data Enrichment Tool/s What is a data enrichment tool and what is it used for? What types of information can be enriched using a data enrichment tool? What criteria should be considered when choosing a data enrichment tool? What are the best practices to follow when using a data enrichment tool? What is a data enrichment tool and what is it used for? Data enrichment tools are software platforms that enrich your prospect and company databases with key data points, ranging from your contacts' email addresses to the company's annual revenue.

Most data enrichment tools work like advertising data databases linked to your CRM and automatically fill in missing fields that you define. It is good to know that many tools with data enrichment functionality have a name other than data enrichment tool or data enrichment. They can be called business intelligence platforms or prospecting tools and offer data enrichment among other features. What types of information can be enriched using a data enrichment tool? Each enrichment tool offers its own data points to update your contact or target company lists.

The main commercial information enriched by prospecting software is: Demographic data: names, email addresses, phone numbers, locations, employment history, skills. Firmographic data: company name, company location, company industry, number of employees, revenue information such as annual recurring revenue. Time-based data: a company move, a prospect leaving or arriving, a company acquired, a company funded, a company going public, a new hiring wave, an event attendance. Technographic data: the technologies and software your prospects use on a daily basis.