Time to get your hands dirty! Time to create the image, text and message you want to convey to your audience.
Don't forget who you want to reach with your media, who you want to connect with, or who you want to click on your ad.
Important: The ad title has a 25-character limit. The body of the content has a 75-character limit. Objectivity when creating the text is essential: the more relevant the information, the greater the demand for access.
Oh, another golden tip! Inserting a CTA within the copy art director email list of your ad, such as “Download your Ebook” or “Receive a free sample”, also guarantees an improvement in the click-through rate .
7. Set your budget and schedule
We have reached the last stage, time to define your budget and when the campaign will be launched.
For payment, LinkedIn Ads has two bidding options:
CPC (cost per click): You will specify a maximum amount to pay for each click on your ad. Remember that CPC is an auction, meaning your ad will reach more if your bid is higher;
CPM (cost per thousand impressions): You will pay the bid for every 1000 times your ad is displayed, regardless of the number of clicks it receives.
You will also need to enter your maximum budget. Here, LinkedIn will tell you what the minimum is for this campaign and give you suggestions for CPC and CPM values.
Then, choose the start and end date for your campaign and the total budget, which is the maximum you're willing to spend on the campaign.
Conclusion
As you can see, advertising on LinkedIn is a great way to get interesting contacts for your brand. To achieve your goals, however, you need to plan your digital marketing and each action that will be taken on this network.
This way, you will know exactly how many publications there are, the topics to be covered, and how groups will work. With organization, you will be closer to ideal performance !
Interested in LinkedIn Ads? Visit Hubify's website and find out how our paid media solutions can boost your business!