What are the main indicators for a Marketing professional ? Those who work in the field know that there are numerous ways to measure the success of a project, which changes according to its specific objectives (conversion into sales, brand recognition, consideration, etc.)
According to an article published by Google , companies today tend to measure this success through the famous 3 Ps (product, price and place), by the volume of organic searches and by the buzz generated on social networks. However, the three metrics can be inaccurate at various times.
The company then suggests the Databranding denmark whatsapp data method , which promises to optimize this data measurement with campaigns still on air, producing insights using the same mindset as brand performance campaigns.
How Databranding benefits Marketing using data
Databranding is based on the learning-through-testing method. The idea is to work in cycles of around 15 days, where each day focuses on analyzing a specific variable (such as audience, format, and creativity), understanding more immediately what can make a difference to your brand.
In addition, a survey of the priority audience is conducted in parallel during each cycle. This makes it possible to analyze the perception of two groups: one that has already been impacted by the creation of the campaign and another that has not yet had contact with it.
As the cycles change, the responses of the two groups mentioned above are taken into account to move forward, using the data to determine what worked and what needs to be adjusted while the campaign is still being run.
Databranding Infographic
The main advantages of the method are that it provides a single success index that, in a short period of time, allows the evaluation of each variable.