Marketing 2.0 is the transformation of marketing that was made possible by the Internet and the interaction networks that emerged through and for this means of communication. In short, this marks the beginning of the new era of Digital Marketing .
Traditional marketing prioritizes a good relationship with the consumer and satisfies their needs with standard products to please them. It seems like that's all it is, doesn't it?
Wrong! The world has turned many times and everything has whatsapp number in philippines changed lately. When we talk about marketing 2.0, we go much further. Much more!
And, it is precisely on this great scope and impact that we have developed this valuable content where we will see key points to understand the concept, including:
First things first: What was Marketing 1.0 and how did it give way to Marketing 2.0?
What is Marketing 2.0?
Marketing 2.0: This is the marketing of the moment!
3 key strategies of marketing 2.0
Marketing 3.0 and how it emerged from 2.0
Continue to the end, here is everything you need to know about the topic.
First things first: What was Marketing 1.0 and how did it give way to Marketing 2.0?
Marketing 1.0 is known as the " Age of Product-Focused Marketing" or simply as the "Age of Products". The main objective of this type of marketing was the creation and development of functional and mass-produced products that obeyed the theory of supply and demand.
Its origin dates back to the industrial revolution, when industries began to appear and the need to produce more became visible.
Products originating from Marketing 1.0 were produced with the aim of making consumers adapt their tastes to their characteristics, that is, communication was done vertically. At that time, there was no interest in the exchange of information, so the purpose of companies was to standardize and produce on a large scale; this large-scale production intended to reduce costs and prices.
One of the most notable examples of its usability is Fordism . For Henry Ford: " the customer can have any car he wants, as long as he wants it to be black ." This phrase from the businessman is emblematic and demonstrates exactly the way marketing was thought of at the time.