While it’s important to consider and analyze what your competition is doing , in terms of content format and length, you need to find what works for you. Once you’ve figured that out, you can duplicate it and scale your efforts.
Chances are your strategy will require a mix of short and long-form content in different formats italy mobile number example . Performing analysis and measuring your efforts will help you determine which areas are working and are most successful.
You also have to remember that content creation should be a constant process of optimization. The beauty of digital content is that you can constantly publish, analyze, and optimize to improve your performance.
And remember
• If you create a piece and it doesn't work, analyze the data you have available, find out why, make changes and promote the new content you've updated.
• Use the data insights you have on hand, and use additional tools to improve your strategy (remember that there is no preset length for your content).
• Focus your efforts on creating content that is the right length for your goals – it’s the best way to start.
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Ricardo Mendoza Castro
Ricardo is the International Lead for Spain and Latin America at Semrush. He has