LinkedIn is great for finding people accurately and precisely because you can filter by industry, company size, country, job title, keywords, and more. This helps you study how your “market” behaves and how big it is, at least on the social network.
Understanding the relationships between the people you are looking for and their behavior within the social network is crucial to putting together a good communication and content strategy. By this I mean that a startup CEO in the fundraising stage behaves very differently from a Sales Manager who is the decision-maker for your product.
Budget + Resources
Well, here we are. This is the important part. Perhaps the ideal is phone number lookup indonesia to start from here. But taking the available budget as a starting point can yield an unnecessary number and lead to vague strategies or very poor results, by generating a gap between the objective being pursued vs. the expectations that one has vs. the resources that one thinks one has to allocate.
So to define an ideal vs. real budget, energy, time and human resources, one has to do at least the draft of the previous exercise. That is, think about
Company objectives
LinkedIn Goals
Audience
Anyone who chooses LinkedIn as a strategic communication channel should already have some of this in mind. The key to a good communication strategy is really choosing the channel well, understanding the field and investing wisely.
If you invest in LinkedIn without intelligence, I personally believe you will waste money, time, energy and you may even miss opportunities or generate the wrong chances.The 3 keys to LinkedIn for B2B entrepreneurs
I remember a couple of years ago, with a former partner we began to explore LinkedIn in different aspects: as an opportunity to create a business based on its algorithms, as a business network and even as a social network to share content.
We did a lot of exploratory material on how it works, its logic, its consumer habits, and we shared those insights to attract an audience. Our core message was always the same: position yourself on LinkedIn, use content as a tool, close deals.
We became evangelists for the professional social network. Of course, we weren't the only ones. Today, in 2023, you enter LinkedIn and there is an ecosystem of people who continue to offer courses, tools, and tips to optimize your profile, to use Sales Navigator, to create content.