Thus, in 2019, the Moscow UFAS initiated several cases against the chain for the following advertising slogans sent to consumers by e-mail: "Smoke them all!" and "Smoking chicken fries". the law was the advertising offer: (Burger King) "Will give out E-points for coffee." The UFAS recognized the advertising as unacceptable, since it can be seen as obscene images, destructive calls and aggression. In 2020, Burger King was once again brought to the attention of the regional UFAS for an obscene advertising slogan.
The company's vehicles featured an advertisement for the chain with the slogan "HAVE YOU EATEN THIS?" A linguistic examination found that the slogan used referred to a swear word. In addition, the letter "d" graphically belgium whatsapp number data resembled the letter "b", thus creating a fair association with the well-known verb in the consumer's mind. Vladislav Kim lawyer in the field of protection and business rights DANONE. Take care of your skeleton, children. The popular yogurt "Danone" suddenly appeared on store shelves with an incomprehensible slogan and creepy skeletons on the jar.
Most likely, the idea was that children would see such characters and start strengthening their bones with calcium. However, they received many parental complaints about the negative impact of the images on the psyche of children. This kind of advertising is more like shock content AMERICAN AIRLINES. Fly Naked Advertising leather seats on board the plane backfired on the airline. The good slogan "Fly in leather" was translated into Spanish (for the Mexican market) as "Vuela en cuero" - "Fly naked".
The most obvious slogan violating
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