The main mission is to surprise customers

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3.- Think carefully about the subject of the email This is a crucial element that does not always receive the attention it deserves. Depending on how eye-catching it is, the user will decide whether or not to open your email. You should especially avoid generic subjects such as “offers” , “discounts” or “sales”. People will receive a flood of emails of this type, so only the most original and accurate ones will be opened . Keep in mind that you only have 40-50 characters to capture the recipient's attention. If you go over that limit, you risk making your purpose unclear. Using overly ambiguous language can also cost you points. Take advantage of the potential of popular emojis, but don't overuse them. 4.- Offers exclusivity Would you like to have an extensive list of subscribers for the Hot Sale? Then it is important to make the consumer feel that they are part of something exclusive.


And the first step to achieve this is essential: offering hotmail email list special benefits to subscribers. They have to be linked to the needs they have at that moment. Think about what you are going to offer and how you can make it different for yourself and your community. You can include links that lead to descriptions of the items or services you are going to promote. You can run this showcase campaign in the days leading up to the event. This way, you will not only increase your sales, but also your opening rate and customer engagement. 5.- Promote irresistible offers With the Hot Sale email marketing campaign already structured, deciding what to offer is another step to focus on. The content is as important as the frequency of sending or the subject of the email. with an irresistible offer that will make them reach for their wallet immediately.