The first things visible in your mailing are:
subject
sender
call to action phrase .
You need to capitalize on these three elements. Identify your keywords and key concepts and prioritize them so that they complement each other . But don’t say too much. You need to say enough to entice the reader to open the email and learn more.
Test
How do you decide which way is best ? With A/B testing . You send a first draft to a sample of contacts and see the impact. You test it a second time by changing certain variables and thus identify the best way to send to as many people as possible. The same principle applies to SMS campaigns .
Synthesize your content
Capturing attention is one thing. Then you need to keep it . You greece whatsapp data need to be concise and effective enough to get your message across. Because people who open your email won’t be reading it. Often, they’ll just skim it . You need to structure your text and images in a way that’s appealing and readable. This is where your direct mail layout comes into play. CRM offers a variety of graphical and responsive email templates . You can inject your content with a simple drag and drop , and it’ll be compatible with all media : smartphones , tablets, and computers.
Be accessible
The terms you use should be easy to understand . Your contacts probably won’t be familiar with your company’s jargon because it’s not theirs. Do the mental gymnastics of putting yourself in their shoes or test your text on newbies . You need to be understandable enough while remaining relevant to let your business expertise shine through .
Call to action
Direct mail is all well and good, but what’s the next step? If someone is interested, what should they do? Contact you? Buy? Sign up? Take a survey? We focus so much on reaching our target audience , but too often we neglect the transformation behind it. Where do you want to direct your target audience? It’s important to:
decide in advance ,
express this clearly in your message.
This is what we call a Call-To-Action (CTA). And the purpose of mailing is to give interested parties a way to respond or interact with you. Sending a mailing can have a real impact, as long as it has been carefully planned in advance. Personalization, individualized sending times or calls to action are decisive levers that do not take up more time. You define them once and for all, and the software automates them.