Example: Analysis of the registration form shows

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Example: Usability testing showed that users did not understand how the filter on the catalog page worked. After changing the design and hints, the click metric for the filter doubled.

Cohort analysis
user groups (cohorts) grouped by registration time or first action. It helps to understand how their activity changes.

For example, such an analysis may show that users who registered during a promotion are more active in making purchases in the first 10 days. This provides a basis for targeted promotions and mailings.

Form Analysis
The method helps to understand how users interact with forms on the site. Which fields take longer to fill out, where they make mistakes or leave the page.

that 40% of users leave after filling in the "Date of birth" field. Remove this field, and the registration completion rate increases by 20%.

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Tools for analyzing user behavior
Yandex Metrica — heat maps
A free analytics tool from Yandex. Its features include heat maps that help you see where users click, how they move their mouse, and how far they scroll on a page.

The tool finds ineffective interface elements, helps to understand why users leave the site and optimizes the layout of content.

Peculiarities:

The click map shows what is clicked most often;
The scroll map shows how far users scroll on the page;
All data is integrated with analytics reports.
Example: If users don't reach the Buy button, you move it higher and conversions increase.

Hotjar - Session Recordings and Polls
A tool for analyzing user behavior. It allows you to study the actions of site visitors through heat maps, session recordings, and surveys.

The service shows how visitors move around the site, finds barriers that list of france cell phone number prevent purchases and helps collect feedback from users.

Peculiarities:

Session recording shows where users get lost;
Heat maps record clicks and mouse movements;
Built-in surveys help collect feedback.
Example: Records show that users don't understand a complex filter in the catalog. You simplify it, and sales increase.

Optimizely - Testing and Optimization
A/B testing and interface optimization platform. Allows you to test changes and personalize user experience.

The tool identifies which changes increase conversions, helps improve page design and text, and personalizes user experience.

Key Features:

A/B testing to test ideas,
multivariate testing to evaluate multiple changes.
audience segmentation for fine-tuning.
Example: You test two headlines. One of them increases clicks by 20%. You make it the main one.