Since the so-called digital revolution, the term marketing 4.0 has been created, which is an innovation that has brought several technologies to the strategies of the area.
Tools such as the sales funnel, the AIDA methodology, the Net Promoter Score, among others, are only implemented with high performance through technologies.
For marketing, a good CRM is essential, especially when it works integrated with other platforms such as Google Analytics.
These technologies contribute to more effective planning, improved processes and, consequently, increased sales.
Strategies that use CRM work from lead capture in various channels, through to contact qualification and even after-sales service with a higher loyalty rate.
retail
When it comes to marketing and sales, retail management software is very important as it works on multiple fronts.
Retail is one of the most competitive areas, and those who lithuania whatsapp data don't use technology fall behind the competition.
Large companies already use it, as it is an operation that requires very strict inventory control, assertive demand forecasting and a flexible pricing policy.
Without a good management system, it becomes more complex to take care of so many fronts.
Therefore, in addition to seeking comprehensive solutions that meet all these needs, it is necessary to hire omnichannel systems.
In other words, to be competitive at a high level in retail , you need to diversify your sales channels to reach a wider audience.
Can small businesses also benefit from this solution?
Having business management software for small businesses may seem like an unnecessary expense at first.
This is if we consider that a small company does not have so many processes as to require a more complex system.
However, there are management systems of various sizes, what will change are the resources available.
Regardless of the size of your operation, having efficient management using technology is a worthwhile investment, just find the right option for your reality.
Today the market offers several options, some quite simple, others extremely complex.
The main software on the market uses monthly plans, and costs depend on the size and needs of the contracting company.
What is the best business management software?
The best software is the one that meets the needs of your business.
It may be a cliché, but it is true, as a manager, you need to invest in a planned way.
In addition, some factors must be taken into account for a more assertive choice, such as:
Integration with other software in your operation;
Possibility of scaling, that is, increasing resources as the company grows;
Easy-to-access technical support to answer questions, provide training, etc.;
Constant software updates and implementation of new features.
These are the main items to take into account, in addition to checking whether the other resources offered meet the particularities of your business.
TOTVS management systems
Thinking about management software in the Brazilian market invariably involves TOTVS tools.
For years, we have been leaders in the technology segment for companies, and TOTVS management systems have a range of tools that serve all types of companies.
Our ERPs are customizable, so regardless of the size of your operation, we have an efficient solution that fits your budget.
We are at the forefront of technology, which means our systems are constantly being improved, adding even more performance to our solutions.