By 2025, new trends in hospitality will emerge as a reflection of the dynamism of the sector and its constant transformations in consumer behavior and technological advances.
In an increasingly competitive global marketplace, hotels are challenged to balance innovation while adapting to emerging demands such as sustainable practices and personalized experiences .
In this scenario, there is a strategic movement to consolidate new accommodation formats, expand the use of technology and integrate ESG principles as central factors for competitiveness.
In this article, we explore 5 hospitality trends for 2025, addressing contextual aspects, their challenges, opportunities, strategies and resources needed for companies to achieve greater profitability and sustainability in the coming year.
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Trends for the hotel market in 2025
The hospitality industry is constantly evolving, driven by shifting consumer preferences and technological advancements. As 2025 approaches, a number of hospitality trends promise to redefine the way hotels operate and connect with their guests.
In particular, the scenario for 2025 announces a context of expansion and consolidation of new strategies in accommodation, aligned with the use of technology and the personalization of the customer experience.
According to Claudio Cordeiro, Director of Hotel Products new zealand whatsapp data at TOTVS , the post-pandemic recovery of the sector and the opening of new ventures stand out as indicators of a heated market with positive results.
The implementation of tools, processes and technologies aligned with emerging needs and new trends represents a strategic movement of the market towards greater profitability, sustainability and business competitiveness .
Furthermore, commitment to sustainable practices and the implementation of recurring income solutions, such as timeshare and multi-ownership, are key elements to ensure the financial stability of hotel developments.
Following the pivot table, we detail the 5 hospitality trends for 2025, offering a complete overview of the market and how companies can adapt to this dynamic scenario.
Summary: Hotel trends for 2025
Attention to local guests Focus on local guests and revenue diversification. “Day-use” offering increases occupancy. Adjusted pricing and customized packages for locations. Local partnerships and events strengthen community connection
Other accommodation formats Apartments, holiday homes and extended stays. Flexibility, personalisation and alternative formats. Hotels combine traditional services with a home-like feeling for guests. Innovation and adaptation are essential to serve diverse audiences.
Technology for the guest experience Chatbots increase efficiency and customer satisfaction, with fast and efficient support. Automation and process improvement in the first contact of the guests.
ESG prominence Consumers prefer sustainable hotels that are aligned with ethical and environmental expectations. Green solutions include renewable energy and efficient waste management. A focus on diversity, inclusion and ESG reporting improves public image.
Investments in recurring revenue Timeshare and multi-ownership allow for stable income and consistent occupancy. Use of digital platforms that simplify bookings and improve the customer experience. Technology and personalization of the experience, strengthening relationships with guests.
1. Attention to local guests
In recent years, the hotel market has reinvented itself to meet the demands of local guests, a segment that has grown significantly. This trend is expected to gain even more relevance in 2025, as hotels look to diversify their revenue streams and increase occupancy.
For example, the phenomenon of “day use” illustrates this trend well. This modality allows residents of the region to use the hotel facilities, without the need for accommodation . This not only increases revenue during periods of low occupancy, but also creates a loyal customer base that can become guests at other times.
In this context, an important consideration is tailoring pricing strategies and packages that take into account the preferences and budget of local guests. Creating partnerships with local businesses for joint events can also attract the target audience by fostering a community approach.