In most cases, invisible costs are overlooked, such as the costs of staff training, conflict resolution, and payment for working hours. Expectations are too high. , because its effect depends on a number of components. And inflated expectations are usually accompanied by significant financial investments, but do not give the desired result. Even successful companies, known all over the world and managed by top-class managers, have made mistakes in collaboration.
Hansen’s book provides a striking example of the twitter database collaboration between Sony and Apple. The brands decided to create the Connect player together, and the work on the new gadget involved serious interaction between five autonomous divisions located in the US and Japan. Apple did not think about the fact that the partner company was highly competitive and practiced separate team activities. This led to communication difficulties, as individual groups within Sony made all important decisions unilaterally without discussion.
As a result, Connect became a real failure for the brands. It is important to understand that a well-planned collaboration brings benefits to all participants. By exchanging resources, partners achieve the best results in the process of project implementation and can close a number of marketing issues at once. AdvertisementPlanet Rate the author ( 2 ratings, average 5 out of 5 ) Add a comment NameE-mail Comment This site uses Akismet to reduce spam.