What will Amazon know about you?

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When mapping out an entire home, the larger the home, the wealthier the person may be, so premium products and services may make sense for this client. Depending on the type of floor covering, it may be possible to learn not only how wealthy someone is, but also offer them specific types of cleaning products.

The robot can also understand whether the family has children (finding toys, for example) or pets (finding… well, you know). Again, two great opportunities for marketers.

It will also be possible to know when we are going to sleep or are in a more private moment, by knocking on a closed bedroom or bathroom door. That sounds a little scary.

Customers are concerned about their data
People are concerned about how companies treat their data. 55% said in a survey by The Drum that they do not like to share their personal data, even if the price is a better digital experience.

However, the vacuum cleaner is just another device that is part of our egypt consumer mobile number list routine, frequently receiving inputs about how we are living our lives and transforming this information into business data. The question is, how secure is it all going to be and what is the limit of smart and connected things in our lives? Do we want companies to know so much about us?

Despite privacy concerns, we have to admit that the acquisition is a great move for Amazon and can bring good results for the business, while making people's lives easier and keeping their homes tidy, simply by saying "Alexa, clean my room."

But the big lesson here is: the world is receiving more and more data, from different sources and devices .

As marketing specialists, we must know how to manage this large amount of information to provide results for our businesses, but always respecting the privacy of our customers.

Customers are already worried. Yes, campaigns can get a short-term boost. But, they can also have long-term problems if you have an image crisis by disrespecting your customers' information and wishes. Be careful. And always be transparent!
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