But what if you could get even more specific?

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Having a purpose is a path to competitive advantage and sustainability within the company itself, which is critical to long-term financial success.

Knowing all this information and having clear criteria for your target audience, you need to analyze how much your company is committed to this new consumer scenario and start investing, increasingly, in building a diverse and inclusive approach.
Traditional SEO can reach any user, anywhere in the world, as long as they perform an online search. It is, without a doubt, a powerful marketing strategy for any company.

When users search for products, services or businesses in a specific area, your brand could be the one that appears at the top of the SERPs. That's what local SEO makes possible .

The strategy helps highlight a business in local searches by specifically ivory coast consumer mobile number list targeting the audience located near that business and the areas it serves, which is particularly interesting when you consider that 46% of all Google searches are for local information and that “Near me” or “Near” are searches that have grown by more than 900% in two years.

“Local SEO means being easy to find and interact with online. While consumers want to support local businesses, these businesses need to make the process and experience as easy as possible,” notes Amanda Jordan. Amanda was voted one of the Top Women in SEO to Follow by Marie Haynes Consulting and RicketyRoo , an agency completely focused on local SEO.

Amanda's 10+ years of experience in local SEO includes working with local businesses of all sizes, including multi-location enterprise-level businesses and franchises, as well as small and medium-sized businesses with one or two locations.

Rock Content: Can you summarize, in a few words for our audience, what local SEO is and its benefits for businesses?
Amanda Jordan : Local SEO is SEO for businesses where geography is a major factor. Content, technique, link building… these are all elements that should be targeted for local SEO if your business needs to rank in a specific city, county, state, zip code, etc. Local SEO is essentially all SEO with the inclusion of proximity to the search engine as a factor.