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Companies unite and offer clients discounts on preferences from partners: points, bonuses, discounts. Such programs are often used by banks, communication stores, large grocery store chains, clothing brands, and educational centers. The goal of the program: to expand the audience, attract new customers who had not previously purchased anything from the brand, but instead purchased from partners.

Disadvantages: the client may be dissatisfied with the goods or services uk telegram number database of partners, which may indirectly affect the company's reputation. Examples of brands: loyalty program "X5 Club". To participate in the program, you need to apply for a card in one of three ways: fill out a form at the store checkout, order it from a partner bank, or issue a virtual one in a mobile application.

Points are credited to the bonus account and written off from it when purchasing goods and services - either from one of the X5 Club companies or from a partner. The bonus account is linked to the client's mobile phone number. Umbrella loyalty program It is based on the fact that a group of companies creates a single loyalty program instead of each organization creating a separate one.