Knowing about sales performance and identifying the actions that are working is privileged information that encourages more intensive work by the sales team.
Marketing , in turn, collaborates with actions and the sales team can act, taking into account the type of product or service that is best accepted in the market, in addition to developing improvement strategies for customer service and loyalty .
Reveals opportunities
Data is responsible for showing the reality of the company mail marketing to doctors and how it appears in the market. In this context, opportunities can be recognized in advance, during the evaluation of possibilities and results.
With a more in-depth analysis of customer behavior, the chances of identifying their preferences, tastes and needs in the present and future are much greater and the company will be able to invest in strategies to position itself as different in the lives of this customer .
Minimizes errors and risks
Preventing risks and eliminating errors is part of management planning, and consolidated information can show a broader scenario. Unforeseen situations that may pose any type of risk to the company can be eliminated before they occur.
However, the information must be the result of adequate and reliable collection, because, in the same way that the company can avoid the risk of losses, if the information is not correct, the opposite can also happen and the company can miss out on the best opportunities.
Builds customer loyalty
Customer loyalty ( Net Promoter Score ) is not only a dream, it is also one of the most important goals of a company. Knowing that there is a group of people who prefer your company over the competition generates immense satisfaction and a sense of accomplishment.
However, to reach this level, every company must be concerned with knowing how the customer feels about the business, the service, the product or service that is being purchased and, most importantly, about the intention of future purchases to continue promoting the business.
With BI, it is possible to get to know this customer better and how they behave. The data generated through a CRM, for example, shows interactions with the sales team and the interactions and acceptance of campaigns promoted by marketing.
The relationship with the customer and the proximity between the customer and the company are some of the information that data can provide. Loyalty is closely linked to the need, desire and trust that the consumer places in the company and there are ways to produce all of these effects in this customer .