Linkedin is an excellent option for social media marketing.

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It is a perfect space to build the image you want your brand to have and the way you want others to perceive it. Not to mention social selling , the process of developing relationships of trust with your potential clients.

Here are some points to consider when starting your social media strategy on Linkedin :

Create your company page : Remember vp quality email lists that a company page is easier to achieve a good reach than a personal profile. Fill out all possible fields to inform as much as possible about your company.
Opt for dynamic content : Share valuable content that, rather than selling, shows your potential customers the value of your brand and services. Opt for attractive, creative and dynamic content that stands out from your competitors.
Share hard data : Due to the type of users you find on Linkedin, it is important that you share statistics, metrics and hard data that reinforce the image of your brand and services.
Upload articles : Whether you upload them directly on Linkedin or share the link from your blog, feed your page with valuable information that complements your content. Here you can also count on the participation of experts in your business; mention them to reach a wider audience.