Create campaigns for your competitors' keywords

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Ensure that nomination searches such as company names and product names are overlooked
When configuring your campaign, be sure to set keywords for branded searches as well. Branded searches are searches that are made with your company's products or services in mind. However, depending on the browser's search algorithm, your competitors may appear at the top of branded searches.

Create a campaign for branded searches so you don't miss the opportunity to have people canadian cfo email lists purchase your products. Branded searches are small keywords with low search volume, so a smaller budget is fine.

We also recommend creating campaigns for keywords targeting your competitors' products. People who are interested in your competitors' products are more likely to become your customers, unless they are fans of your competitors. Create campaigns to turn users who are interested in products similar to yours into your customers.

How to structure your ad groups
Keywords and ads are placed within an ad group. We will explain how to place and configure them.

Create an ad group for each keyword