When we think about the market, the opportunities are endless. However, in order to focus our efforts and optimize our sales, it is necessary to find the audience that most resembles the company.
In this process of choosing ideal customers within the market, there are some techniques that we can use, the best of which is Segmentation!
Also called Market Segmentation, this is the ideal way to select the specific group that your business should work with. Using well-defined techniques for this selection, let's learn what this strategy is and what its main types are!
What is segmentation?
We understand segmentation as being a set of people, removed from a whole through a subdivision organized by specific factors.
The most accurate definition is actually a bit scary, but in the belize whatsapp data end, segmentation is extremely simple. Think of it as a subgroup of people who are chosen based on a difference.
This difference can be a number of factors, such as age, geographic location, socioeconomic level, level of education, profession or whatever else is interesting for your company.
For a toy company, for example, it might be a good idea to segment your target audience based on your idea. For a restaurant, however, it might be a better idea to look at the geographic location of your potential customers.
Each of these differences will build a type of segmentation. In total, we have 7 different types, which are: demographic, geographic, psychological, behavioral, benefits, corporate and transactional.
We will soon detail each of them, but first we have to understand the difference between segmentation and target audience.
Segmentation and Target Audience
We can think of the target audience as a segmentation tool, which will help you narrow it down even further.
In practical terms, it is possible to say that our consumer market is divided into four different strata.
The first of these is the market as a whole, which includes all consumers in the world. Within this, we have Market Segmentation, which will find a company's potential customers.
However, a business does not need to have just one segment, it can also cover a very large number of potential customers, which is why we have the target audience, which is nothing more than the choice of one of these segments as the company's main focus.
Finally, we come to the persona. This is a fictional character that will represent your ideal consumer.
So, to make it clear, let's do the opposite. Think about how your persona should be part of your target audience, just as your target audience should be part of your segmentation, which is part of the market as a whole.
Demographic Segmentation
Now that we know about Market Segmentation and how it is constructed, let's start explaining its different types based on the most common one: demographic segmentation.
She will be responsible for dividing customers based on simple criteria such as age, gender, education, marital status, religion, among others.
This type of segmentation has become popular because it is built using easily accessible data. Examples of segments built according to these guidelines include:
Single women, between 20 and 30 years old
People up to 18 years old who are still attending school
Geographic Segmentation
Just as its name suggests, geographic segmentation will basically be based on the location of your potential customers.
This is a very interesting type of segmentation for physical companies or those that make deliveries, because the logistical issue interferes with their reach.
Thanks to search tools such as local search, geographic segmentation has reached new heights, becoming essential for customers to reach companies.