Monitoring social media conversations

[shaownhasan]

Since social media interactions are jordan business email list transparent and forward-facing, you’re not just answering them for one customer: You’re likely answering for multiple followers curious about what you’re selling.

If you are jumping between multiple social networks or have multiple people on your support team, tools like Sprout’s Smart Inbox keep all of your customer interactions on social within a single platform, all the while enabling teams to work together at the same time.

An image of Sprout’s Smart Inbox showing messages across various social networks.
Sprout’s Listening tools can also track keywords related to your product launch to track whether audience sentiment is positive or negative.

Measuring and optimizing your results
What happens post-launch is equally important as the product launch itself. Understanding campaign performance using the metrics and KPIs you identified at the start is the best way to know how to optimize future product launches.

Analyzing your social media metrics
As your launch wraps up, use social media analytics tools to track the performance of your launch to reflect on what worked and what didn’t. This brings us full circle as you think about your goals and KPIs.

Did your social efforts result in direct sales? Did you improve storefront traffic from social? Did your mentions increase during your launch?

These answers and more can be determined through your analytics tech stack including social media analytics. Google Analytics can attribute website visits and conversions to various social networks. Meanwhile, native social analytics and URL tracking can attribute specific clicks to your social campaigns.