Why doesn't my blog appear on Google? This is one of the most common questions asked by any professional who is starting their Digital Marketing strategy. The reality is that there are many errors that can harm the performance of your pages, and the best strategy is to know each one of them in order to make all the necessary corrections and be able to stand out in the search engine.
How many times have you asked yourself: “Why doesn’t my blog appear on Google?”, right? This is a common question for those who have just created a blog and are looking for greater prominence and relevance on the internet.
What many people don't understand is that this is a medium- and long-term task, and it requires a lot of caution when planning. After all, Google's bot scripts crawl all content published on the internet to evaluate a series of factors that will result in an evaluation.
In other words, it is not enough to produce quality chile whatsapp data materials or use the main SEO (Search Engine Optimization) techniques. You need to pay attention to every detail to achieve a prominent place on a results page.
Are you already investing in your Content Marketing strategy and the results are still not as you expected? No problem, we will help you discover what is hindering your performance. Continue reading this article to find out what are the reasons that can harm your blog's ranking on Google!
Outdated cache
Although rare, this is a simple problem to solve: an outdated cache. Your page may not be able to read new posts because the browser is not checking for updates. The idea, then, is to refresh the page so that the cache follows this procedure.
Publication in draft
Inattention can also be one of the reasons why your blog doesn't appear on Google. That's right, you produce content and then simply forget to publish it. Leaving content in draft form happens more often than you might imagine, but it's a mistake that can hinder your content creation strategy, impacting your results as well.
New blog
Another important aspect that you need to understand is the profile of each strategy. When investing in paid media, for example, you tend to get good results in a short period of time. On the other hand, you needed to invest more resources, right? With Content Marketing, time is another common reason for a ranking that is not yet so good.
This is a technique aimed at the medium and long term. Therefore, it is natural for a newly created blog to take some time to appear among the first results of a SERP.
After all, there are many competitors and relevance is a fundamental issue to stand out. This will only improve with time and the constant publication of new content.
Don't forget: understanding Google's algorithm will help you a lot when it comes to identifying some errors that prevent your blog from ranking better. One of the most important topics is, precisely, building relevance within your segment. The more users know and trust you, the greater your chances of achieving a prominent place in the search engine.
Content quality
The quality of what you publish is another fundamental topic for those who want a satisfactory ranking on Google. No matter how efficiently all the other strategies are implemented, results will hardly appear if the texts published are not so good. Therefore, invest in a team that is capable of producing at a high level and in a way that is relevant to your visitors.
Copyright infringement
The internet is full of content, isn't it? If you do a simple search, you'll find many pages with addresses for a series of blogs, websites and landing pages.
One of the factors that differentiates each of these results is the quality and originality of the content. Therefore, if you do not get the results you expect, there may be some copyright infringement.
All content on your blog must always be original. Of course, this doesn't stop you from making references, citations or even links to content written by other authors. But you need to produce the material you are making available, which is a huge challenge, since many topics are covered on different blogs, right?
But Google's algorithm quickly realizes which pages published certain content first, and which others are just replicating it. This is the worst way to lose relevance within the search engine. This way, even if the browsing experience is positive, your blog will lose reliability, affecting its ranking.