Example of mechanics with a promo code in interactive marketing

[sakibkhan22197]

5.8% conversion rate from reading to application.
Tell about the promotion and collect leads for consulting
The online service MPSTATS prepared three consulting promotions for Black Friday. The user had to choose which one was more interesting to him. It was important to convey this news to the user on the site and increase engagement .

The growth team set up a pop-up about these promotions:

Pop-up on the consulting page for Black Friday
Result in 10 days:

→ 77 applications for consulting.

No other pop-up brought such a number of consulting leads. There were 3 list of albania phone number major offers that had to be shown in the pop-up because they were not written about on the website. The growth team coped with the task.

Andrey Loburets
Andrey Loburets
CRM-marketer MPSTATS
Collect data and gradually warm up to purchase
The online school of psychological professions "Psychodemiya" decided to add proactive communications with the user to increase lead generation without attracting additional traffic.

Problem : The sales team was spending a lot of time processing unqualified leads.

The growth team set up a pop-up on the page of the course "Mastery of Psychological Counseling", which works in conjunction with the lead bot "I'll tell you about the course in 2 minutes". The pop-up is seen by those users who did not leave their contacts in the lead bot and are trying to leave the site.

An example of a pop-up in interactive marketing
A pop-up for an attempt to leave the site, which is seen by those who did not leave contacts in the lead bot “I’ll tell you about the course in 2 minutes”
If the user specifies an email in the pop-up, they receive a series of 4 letters in their mailbox, which motivate them to leave their phone number. For example, the first letter begins like this:

Example of a trigger letter in interactive marketing
The first of four letters in the warm-up mailing
Pop-up results:

→ Conversion from reading a pop-up to an email — 4%
→ Conversion of a chain of emails from opening to a phone number — 7.7%