Collect semantics: keywords and negative words

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Advertising should be shown only to interested audiences, so the key phrases you will use should be carefully selected. To simplify your task, you can use auxiliary services. For example, this can be done using the "Media Planning" tool click.ru.

It is important to use not only keywords, but venezuela telegram number database also negative words: they will help you not to show ads to people who are not interested in your product. The absence of negative phrases is a common mistake when launching advertising, which especially hits the budget of companies from highly competitive topics.

Use Yandex Metrica
To start tracking people's behavior on the site, you need to install the Yandex Metrica counter. After authorization in the system, you will receive a JavaScript code that you will need to add to the HTML code of the site (it should be on each page). Please note that when creating a counter, you need to activate the "Webvisor, scroll map, form analytics" item. Once you do all this, Metrica will be able to collect the necessary information about users. Then you should set up target actions that will depend on the specifics of your business (region, product, service, etc.). With their help, you can track the achievement of complex goals.