Of course, just as no success is a coincidence, no remarketing is a coincidence either. Remarketing, which is a household name in the digital marketing world, is basically a system that has the ability to target people who are more willing to buy your product or service. To achieve this, you first need to add certain codes to your site and collect data from visitors.
Cookies are the traces you leave behind vietnam phone number example on the websites you visit. In other words, they help us classify visitors by recording the traffic of the website. Those cookies follow you like a shadow and are the lifeblood of remarketing. If a cookie is eaten, the price is paid, that 'shoe' follows you in the advertising areas of all the media you visit…
So How Is This Remarketing Done?
First, decide which platforms you will remarket on.
Then a code or pixel specific to that platform is added to all pages of the website.
Afterwards, ads are created with the images we want to remarket to and encouraging texts to get previous visitors to buy this time.
Channels to be used for effective remarketing:
Google Ads Remarketing Ads: For Google ; You can catch your customers with Standard remarketing, Dynamic remarketing, Remarketing for mobile applications, Remarketing lists for Search Network ads (RLSA), Video remarketing, Email list remarketing .
Facebook Remarketing Ads: You will not miss out on customers on Facebook and Instagram with Facebook Remarketing Ads, which work on the same logic as Google.
Party Remarketing Tools : You can choose your advertising medium through these tools. We can give examples of tolls that can be used in Turkey as Criteo, Sociomantici Adroll, Netafilliation .