For those of you who use Google Analytics

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s analysis of each directory to artificial intelligence?Hello. I'm Hori from the "AI Analyst" management team.
In this article, I will explain channel groups in Google Analytics.

for access analysis, do you correctly understand channel groups?
For example, when looking at a report on customer acquisition, various terms such a chief and vp of training email list s "Social," "Referral," and "Paid Search" appear
. Some of you may be saying, "Actually, I don't really understand these terms."

Channel groups are a feature that allows you to roughly classify inflow sources and make them easier to understand. In addition to using existing channels, you can also set up new ones yourself!
In this article, we will carefully explain everything from the overview of Google Analytics channel groups to how to customize channel groups.


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table of contents

What are Channel Groups in Google Analytics?
Default channel grouping for acquisition reports