When choosing a font for identity, you need to focus on the emotion that the word typed with it will convey. There is an opinion that antique fonts better convey a sense of reliability, sophistication, refinement. Grotesque fonts - technology, innovation, novelty. But in fact, there are no strict rules here. Everything depends on the company and the atmosphere it is trying to create around itself. Thus, fashion houses use both grotesque and antique fonts in their logos.
The Giorgio Armani logo is based on the serif font Didot.
The Giorgio Armani logo is based on the jamaica telegram database serif font Didot. The font emphasizes the status of the company.
The Chanel logo is based on the Couture font. It represents the subtle beauty of modesty and stability.
The Chanel logo is based on the Couture font. It represents the subtle beauty of modesty and stability.
Typography is not just about the font. It includes the spacing between lines, the font size, the size of the margins. Documents that are set in the same font but in different sizes, with different margins and thicknesses will look different.
The font emphasizes the status of the company
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