Nowadays, many business owners are concerned about getting their company online. When we talk about the internet, we immediately think of Google, Bing, and other web search engines. But with so much competition on the internet, there are plenty of questions... Why does my competitor appear before my company on Google? Do I have to pay to appear? Meta tags title, description, and SEO can help you achieve this!
In fact, our CTO recently wrote an incredible article that explains what we do to get our clients' websites on the first page of Google , it's worth clicking, reading and checking out!
Well, in this context, in this article I want to talk more about buy weight loss leads organic search and how search engines can bring countless benefits to companies in all segments without the need for investment.
Organic search is when the user searches on Google or any other search engine and the results show a list of websites on the subject. It is important to note that among the search results, paid Google Adwords ads appear.
Returning to the organic part, this search was previously based on keywords, the keywords , relevant to the content presented on the website. However, a big problem arose: Website creators realized that by inserting several keywords on the website, users were attracted to their content, when the keywords inserted did not always match the actual content presented on the page.
Due to this problem, search engines no longer take keywords into account. A number of factors are now considered relevant for organic searches, such as Title, Description, unique content, number of hits, and others. What we will look at in more detail here are the Title and Description meta tags.
What are meta tags?
Meta tags are information inserted in the header of the website, which are used by external engines, usually search engines (robots). These tags are not visible on the website.
There are several types of meta tags, those that describe the language, encoding, ownership, URL, sharing images, and the main ones, title and description of the site.
When we search on any website, the results displayed have a title and a short description. This information is extremely important, as it is the first information given to the user at the time of the search and, therefore, can be decisive in whether or not the person chooses to click on your website .