Key performance indicators are metrics selected by the company that demonstrate progress in achieving its goals. They should be defined in the strategy planning and monitored during its execution to assess the performance of the actions.
11. Landing page
When you create an ad for your website that has a clear conversion goal, the user must land on a page optimized to take the desired action. These pages are called landing pages . They should be simple and contain little information to keep the focus on what matters: conversion.
12. Lead
A person who has already shown interest in your product, service or brand by filling out a form and providing an email address to receive more information. In the sales funnel , they are nurtured until they become a customer.
13. Link building
It is the strategy of getting links from other websites to your pages. But why is this important? Because Google considers these connections when ranking a website. If several relevant websites in your market create links to you, Google understands that your brand is a reference and should be well positioned in the results.
14. Sponsored links
These are search results paid for by advertisers. They attorney email list are activated based on a keyword that was searched for by the user and selected by the advertiser when creating the ad. On the results page, the ads (always in text only) appear prominently, identified with a tag and above the organic links.
15. Mailing list
This is the email list that the company has. The truth is that these contacts have voluntarily provided their email address through a form, authorizing the receipt of messages from your company. Never buy ready-made lists, as they contain invalid addresses and generate dissatisfaction among recipients, who never allowed you to contact them.
16. Content Marketing
Marketing strategy based on the production of content focused on a persona. Its objective is to attract the interest of consumers by offering posts, videos, images and audios that answer their questions and are useful in their daily lives. It is one of the pillars of inbound marketing and can be used in the different stages of the sales funnel.
17. Metrics
These are the most diverse indicators of user behavior in a digital marketing action (for example, time spent on a page). They help to monitor, measure and evaluate all actions. When they are directly related to conversion goals (such as the number of forms submitted), they are called KPIs.
18. Social media