Since July 2018, Google has been marking all HTTP pages in Chrome as "not secure".
Due to their “security”, HTTPS pages rise higher in search results.
Online stores have been hit the hardest by this change, so be sure to follow Google's HTTPS security guidelines.
7. Increase your website loading speed
The length of time it takes for a page to load has a major impact on how well it performs in Google search results.
Website speed is a direct ranking factor in GLead Magnet: 50 Examples to Help Grow Your Email List
Have you ever wondered what happens to the 95% of people who visit your site but don’t buy anything? What if you could add them to your email list and nurture a relationship with them? What if they start making purchases? It’s hard to get people to give you their email address just by asking. You need to offer something of value: a lead magnet.
In this article, you'll learn what lead magnets are and why they're important for growing your email list. You'll also find 50 lead magnet ideas for your audience, no matter where they are in your sales funnel.
Ready? Let's get started.
What is a lead magnet?
How to Create a Lead Magnet That Works
Elements of a Great Lead Magnet
Ideal overseas chinese phone number data image
Value Proposition
Individual approach
Optimized content format
Why Most Lead Magnets Don't Work
Lack of audience
Targeting the wrong buyer persona
50+ Lead Magnet Examples to Help Grow Your Email List
Lead Magnet Ideas for Awareness Level
Lead Magnet Examples for the Middle of the Sales Funnel
Bottom of Funnel Lead Magnet Examples
Start using lead magnets
What is a lead magnet?
A lead magnet is a free offer to a website visitor in exchange for their name and email address.
The incentive could be an e-book, template, video, or case study.
When a visitor accepts such a free gift, he also agrees to have his email address added to your database.
Lead magnets are not the same as putting a “subscribe to our newsletter” field on your site. These fields mean little or nothing to your site visitors, and they don’t motivate them to give you their email address.
Here's a great example of what isn't considered a lead magnet:
Zero temptations. Zero value.
What is a lead magnet for?
Any company looking to attract more potential customers to their website needs lead magnets.
They can be at the top, middle, or bottom of your sales funnel.
ogle and Yandex. The longer it takes for a page to load, the more money you lose. Because users who don't want to wait simply leave the site.
All search engines are interested in users finding the information they need and not waiting for a long time for it to load. Google offers several resources to help you optimize page loading speed: Make the Web Faster and the PageSpeed Insights tool .
Resume
Use these 7 SEO tools for your online store and make sure you are doing everything you can to attract an audience to your site for free.
And be sure to follow our tips on how to make your online store successful.