Up until this point, everything seemed smooth. But retail has a dark side. Something that can cloud a buyer's vision, distort the meaning of a purchase, or even waste months of life...
Dangerous impulse purchases. There is nothing lebanon telegram database wrong with buying something without a pre-planned plan. An unplanned gift can cheer you up. The harm begins when a person realizes that what they bought is not needed at all, they don’t like it, it doesn’t suit them, or if the amount spent has become critical for the budget. Another dangerous extreme is mental disorders associated with shopping. For example, in English there is a concept of compulsive buying-shopping disorder (CBSD) , it roughly corresponds to the Russian word shopaholism . With CBSD, there may be an obsessive desire to buy, excessive purchases, using purchases to stabilize the emotional state. Retailtainment can have a detrimental effect on people prone to such a disease. And the advertising company will not be able to predict and prevent such an impact.
Sunk cost trap. This is a behavioral feature when a person continues to do something not because he really likes it, but because he regrets the effort and/or time invested in this activity. This feature is most clearly manifested in game formats of interaction with something. For example, if a person has been learning Spanish through an app for many days, it may be difficult for him to quit even if the language has become uninteresting to him or he has changed his mind about going to a Spanish-speaking country.
Retailtainment: What is it and how does it work?
The sunk cost trap can indeed cause anxiety, guilt, unnecessary spending, and time that could be spent more effectively for the buyer of a product or service.