Some professionals believe that “email marketing is dead.” This is not true. In times of social media and information overload, email serves as a way to connect with the public . It allows direct contact, with the company being present in the public’s inbox and notifications. So, it is clear that this is a very important resource.
Furthermore, it is part of a successful digital marketing strategy. It is the best alternative for creating and maintaining a nurturing flow of captured leads. This way, it is possible to feed the stages of the sales funnel and reach conversion more easily.
It is also a tool that is part of the lives of internet users. Not everyone uses social networks, but email is already well-established.
By 2021, there are expected to be 4.2 billion email users — which cpa email list will represent 91% of the 4.6 billion global internet users .
What are the advantages of the approach?
When executed well, an email marketing plan can generate many advantages for a business. It strengthens the digital strategy and helps ensure actionable results that generate positive impacts for the company.
Performance varies for each sector, objective and use of the resource, but some positive points stand out. Among them are:
ability to reach a large audience , in any location;
low shipping costs , especially compared to other strategies.
ability to measure results , such as open rate , click rate or conversion rate;
personalization of messages and strategy for each moment;
audience segmentation to achieve effectiveness;
nurturing leads in a consistent and continuous manner;
closer relationship with the public;
increased loyalty ;
excellent value for money ;
increasing return on investment ( ROI ) , among other points.
What are the types of email marketing?
Another very positive point of this strategy is that it ensures versatility, thanks to the different types of email marketing . Each one can be used depending on the objectives and the moment of your strategy, which enhances the results.