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Sales promotion and tasting
Sales promotion is one of the important areas of marketing-related issues, which is also included in the basic model of the so-called marketing mix . Sales promotion is a set of activities thanks to which the customer can notice our product, and ultimately has the chance to buy a given item. There are many different forms of sales promotion, and one of them is tasting. Is tasting an effective technique and how should it be organized?
A little fun for free? Why not!
Many large supermarkets often conduct tastings of various products, which are usually just entering the market. These are usually new flavors of juices, bars or other snacks that we eagerly reach for to stimulate our taste buds and give ourselves a little pleasure. The first premise that may be proof of the effectiveness of tastings is that many producers decide to do them. If it did not have the appropriate financial or image reflection, such activities would probably not be implemented.
Throw the customer a carrot
On the other hand, what is the easiest way to convince a consumer to buy a new chocolate flavor? Give them a carrot, i.e. allow them to taste a free cube, which they will certainly receive very nicely, which results from human nature - sometimes we like to get something nice, pleasant, good completely for free. Tasting is therefore an interesting solution that is supposed to tempt the customer and quite often it allows for achieving an immediate effect. Some customers who leave the tasting stand go directly to the shelf with the presented products to be able to buy a larger portion.