How to use Instagram Threads for business

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Since Threads integrates with Instagram, you can take a cross-channel approach to your marketing strategy. For instance, you could link your Threads account on your website or share links to your blog. You can also seamlessly share content between the two platforms—even use Instagram Stories to direct users to specific posts on Threads.

These are just a few basic examples of how to use Instagram Threads for your business. As an emerging platform, there’s more to be discovered for early adopters willing to test and trailblaze.

When Meta launched Threads, Sprout’s social team spent hungary b2b leads months experimenting on the platform to understand its impact on the industry. We focused on prioritizing quality engagements. For example, we shared this Thread after Elmo went viral in early 2024:

A Sprout Threads post about Elmo sparking a viral moment. The brand shares reminders about leading with empathy and kindness.

Like Sprout, there are a heap of brands on Threads using the platform to nurture audience engagement, ignite conversations and support their overall social media strategy. You can find brands doing everything from sharing memes to hosting polls—the sky's the limit on Threads.

Target is a great example of a brand adding a unique spin on Threads. The popular retailer adds a refreshing twist to promotional posts by sharing interactive, engaging content. You’ll find videos from cross-channel campaigns like the one below that promotes Target Circle Week:

A video post from Target on Threads announcing the return of Target Lady for #TargetCircleWeek. The post encouraging users to set their alarms for #TargetCircleWeek and sign up for a Target Circle membership.