Manually – we analyze social networks. You can go through the communities of competitors in social networks and look at all the subscribers, making a general portrait: how old they are, what gender prevails, what cities they are from, what interests they have, judging by their pages. The method is quite long and complicated, but completely free.
Automatically – we parse the audience in social networks. You can collect an active audience from the necessary VKontakte communities, for example, using the Pepper.Ninja parser . It includes several tools that collect an active audience and search for an audience similar to yours.
What to do with the information received
Well, okay. We have a large file with netherlands telegram database information about competitors. What to do with it next? The general algorithm for using it is as follows.
1. Identify “good” and “bad” ideas and solutions. We put the words in quotation marks because a good or bad idea can only be for your business. For example, you see that all your competitors have a bunch of ads for the query “peony roses”. But they are not profitable for your business, or there are no supplies, or you cannot store them properly, etc. Should you rush to create an advertising campaign for peony roses just because your competitors have them? Of course not.
3. Think about how to adapt “good” ideas to your business. If you’ve found something useful, think about how you can use it in your reality. For example, competitors have complex email newsletters, and it’s expensive for you to launch the same ones. Then it makes sense to find a simple and accessible service and try the simplest newsletter scenarios first, measuring the effectiveness after a month. Convenient Russian services include, for example, Sendsay , Unisender or “Mailo” .
4. Adapt and implement the idea. We take the idea, but do not copy it completely, but fill it with our own content. Below we will explain the difference with examples.
"Adapting an idea" is not the same as "copying a solution"
Many of those who copy other people's ideas, services or products cite the book "Steal Like an Artist" as an example.
Why: To apply these parameters to your targeting settings.
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