What is the difference between UU and active users?

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Next, we will explain the difference between the number of UUs and the number of ceo email list active users, which is another indicator that is easily confused with the number of UUs. You can think of it as there being no particular difference between the number of UUs (unique users) and the number of active users.
The number of UUs and the number of active users in Google Analytics are the same concept.
An active user refers to a user who has visited a site at least once within a specific period of time, which is exactly the same as the definition of a UU.
Therefore, you can think of the number of UUs as the number of active users.

You can check the number of active users in Google Analytics by going to the "Users" → "Active Users" menu.

Number of active users

However, the exact same figure for active users can be measured by looking at the number of daily UUs, which we will explain later.

(Related article: "There's more to it than just Google Analytics! 7 tools to help you improve your website." )