linear (simple). These are autofunnels in which all steps are sequential, do not branch, and do not depend on the user's reaction. For example, this is one chain of letters for each client: greeting - invitation to register with an indication of the benefits - personal discount - seasonal promotion - letter with new products;
variable (complex). These are autofunnels in which the sequence of steps depends on a person's reaction. For example, if in the previous example the user registered, a completely different chain of letters starts to operate for him, and if not, then the previous one.
Sales funnel diagram
1. Incoming traffic. Most often, the influx of nigeria telegram database visitors to the first step of the funnel is provided by paid advertising: contextual or targeted.
The click.ru service helps you run your advertising easier and more transparently. It is a single control center for different types of context and targeting. You can set up and control all your advertising through one personal account and generate unified reports, which is especially useful if you have an auto funnel set up. We have also developed many advertising automation tools so that you don’t waste your time on routine operations.
2. Lead magnet. This is a useful free offer for the audience, in exchange for which they will leave their contacts. For example, a 20% discount on the first order, bonuses after the first purchase, a checklist on a topic of interest to the person, etc.
Lead magnet example with expert advice from Contented
By difficulty level. There are 2 varieties:
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