It is obvious to say that the world of Communication and the world of Sales have changed compared to their state at the beginning of the century, when the Internet had not yet penetrated all homes, and significant changes for the actors in the two worlds mentioned took years to become effective.
Today it does not take 20 years to see how the areas of Communication and Sales are transforming .
To this simple equation we must add the power of new technologies, which have even given rise to new players in the market and have modified those that already existed. In this case, we will focus on the possibility that these advances offer when it comes to creating connections with customers that go beyond the mere economic transaction and, in particular, the use of influencers as a communication and sales tool .
Communication + Technology + Sales
But there is one relationship that lasts over time: Communication malaysia whatsapp data and Sales have always gone hand in hand. A good Communication strategy and the correct planning of actions (in general, not only those planned with influencers) will have a positive effect on Sales, beyond the achievement of the brand objectives set. And vice versa.
If you optimize the management of your Sales Force and have trained professionals, you will meet the objectives you have set. In addition, this will have a positive impact on the image of the company, on the feedback from the market, etc.
Connect before selling
Generating attractive content on your blog and on social media, an intuitive website or app that doesn't cause rejection, e-commerce that reduces the pain of paying... and influencers that add value to your brand, which in the past cost countless economic and creative efforts sustained over time.
The influencer , as a tool, brings your brand closer to the target you want , which can be your clients or your potential clients. In addition, it is a channel that provides very complete metrics for the segmentation of the campaign and the subsequent measurement of the results obtained.
The future of sales is about connecting with the customer rather than offering them products or services without taking into account the emotional components involved in the purchasing process . Currently, if any company focuses simply on sales as a theoretical concept, it must have a very refined cost and expense structure, since the customer will turn to them as a forced purchase option (due to price, monopoly, availability, etc.).
And yet, if a competitor takes care of any of the aspects mentioned at the beginning of the section, this customer will change companies. Whatever your target, you need to know what your customer values in the product/service, what they appreciate about your brand, what the purchasing process is like and what your company's position is in relation to the competition in the areas of Sales and Communication. Influencers are a key tool for many brands because they serve as a lever for various strategies.
Objectives of an action with influencers
If, after establishing the communication strategy and in line with your sales strategy, you consider it essential to develop actions with influencers, it is because you are pursuing one of these objectives:
Product launch campaign, campaign, action…
Getting traffic to your website
Increase or improve your online presence
Generate leads
Create or foster community on social networks
Encourage sales
Working on branding
Training on the use of a product
Whatever it is, don't forget the maxims we started this post with: plan your sales strategy in parallel with your communication strategy to create ties with your audience that last over time and are reflected in the numbers.
There is no point in having an influencer with 1 million followers on Instagram in your Action Plan if you do not accompany it with other coherent actions.