The essence of the method is simple - ask the participants to fantasize and imagine that the task before them needs to be solved as if they live in another time or another country. This approach helps to look at the problem from a new angle.
Time travel expands the boundaries of what is possible
Time travel expands the boundaries of what is possible
Example. The task of selling a virtual personal panama telegram database assistant for entrepreneurs to people from 1921, when Soviet power was established and everything was very difficult with business, on the one hand, may seem impossible. On the other hand, it will prompt unconventional thoughts. For example, based on the fact that online channels did not exist at that time, the team can think about offline and suggest attracting users through ads in places where the target audience often goes. And since we live in the 21st century, this idea can be transformed into QR codes on handouts at conferences and other business events. Why not?