2. Analysis of Yandex search results
We select companies that appear on the first page of Yandex search results - we take both advertising and organic search results. We enter them into a table.
We open all the sites and see if all of them are really our competitors?
Open the website enter the websites of companies from our table, analyze the volume and structure of traffic.
The service allows you to check up to 10 sites per day. Need more? Try logging in through a different browser!
Enter the website of the first company from our list. In my case: mpitoys.ru
We see:
- monthly traffic volume of 36,400 visits
- average time on site: 00:04:52, users are interested, spend a lot of time on the site
- on average, users view more than 6 pages - also a very good indicator
- the bounce rate is 52.7% - this is a lot, this indicator is worth working on
- traffic structure: organic overseas chinese in worldwide phone number data predominates, a significant share is made up of direct visits to the site. The company also uses contextual advertising (paid search), advertising in the YAN (banners), e-mail marketing, and works in social networks.
spymetrics
4. Analysis and conclusions
We summarize the data in a table and analyze which online marketing channels should be used in our case and what indicators should be strived for.
In particular, you will understand:
1. which competitor has the strongest positions on the market
2. what indicators should be strived for