Shoptimizer was built based on best practices suggested by Baymard, a large-scale e-commerce UX research institute.
2. One-click demo installation
With Shoptimizer , it’s easy to install the demo content into your WordPress installation. You can quickly add a gorgeous homepage, about, contact, FAQ, and sales pages with just one click. All you have to do is install and activate the One Click Demo Import plugin by navigating to Appearance » Install Plugins .
After installing the demo content, you can adjust the content and layout to suit your needs without having to build from scratch. This means that even if you're an absolute beginner in WordPress, you can easily launch a conversion-optimized WooCommerce store without having to touch any code.
3. Built for speed and conversions
Website speed is one of the most important aspects thailand telegram group of an eCommerce store. Even a second of delay can cost you a lot of sales and revenue. Not to mention, you can’t compromise on speed when choosing a WordPress theme for your WooCommerce store.
Shoptimizer is highly optimized for web and server performance. Below are some of the advantages of Shoptimizer in terms of performance and speed.
Creating Reduced CSS :
speed customizer
In your theme customizer, you'll have an option for automatic minification of the main CSS file for super-fast loading. You can also enable a critical CSS stylesheet in your customizer so that your site loads almost instantly for your shoppers when they arrive. This could be a huge conversion milestone for your eCommerce business.
Google Lighthouse Audit :
shoptimizer speed audit
Lighthouse is an open source tool from Google that allows you to audit a web application for accessibility, progressive web apps, etc. The Shoptimizer audit results in a good overall performance score.
4. Improve your product category SEO
There is no doubt that having properly optimized category pages can help you rank well for the keywords you are targeting. In fact, category pages make it easier for your users and search engines to navigate your website. It helps your users narrow down their options quickly and find the right products.
shoptimizer product category seo
To improve the SEO of product categories, Shoptimizer has included an additional field for product categories. This means that in addition to adding the featured category text and an image at the top, you can also add additional keyword-rich text below the category page to improve ranking in search results.
The theme even comes with the necessary Schema.org markup. This helps search engines better understand the content of your website.
Related: Best Rich Snippet Plugins to Boost Organic Traffic .
5. Better shopping experience
To provide the best shopping experience to customers, Shoptimizer includes carefully selected eCommerce features that are proven to grow your eCommerce business to the next level.
This is how Shoptimizer provides the best shopping experience for its users.
Easy product discovery :
shoptimizer product discovery
When searching for your products, your customers don't necessarily have to leave the page to see the first results. The auto-complete search function instantly displays the results below the search bar. This means that your customers can choose the right product in a matter of seconds.