A Dunkin' TikTok video with a caption that reads

[phonenumber]

The coffee retailer who once sat firmly in the shadow of its top competition is now emerging as the most beloved coffee chain, due in large part to the trust they accrue on social media. The social content on Dunkin’ channels echoes the best parts of social media culture, displays audience resonance and embodies a customer-centric approach.

tag a short king to remind them it's their season. The video features a french guiana b2b leads small sized latte, which Dunkin' named short king after the internet phrase.

How they did it: Dunkin’ listens to their customers. They even officially changed their name to reflect customer preferences for their lines of beverages.

Use Dunkin’ as an example of how to use social as a two-way line of communication with your audience. Listen to them and create content (and an entire brand identity) that compels them to engage.

Dieux
You’ve probably seen Charlotte Palermino, founder of Dieux and licensed esthetician, come across your For You Page wearing eye patches or talking into a tiny mic about skincare.

An Instagram Reel from Charlotte Palermino, founder of Dieux. In the video she gets ready for a photoshoot and wears Dieux eyepatches.

The skincare entrepreneur turned her company Dieux into a force to be reckoned with in the beauty industry by leading with her credibility on social. By becoming the trustworthy face of Dieux, Palermino catapulted the brand to mainstream success.

An IG Reel from Charlotte Palermino, founder of Dieux. In the video, she speaks into a tiny mic and tells viewers skincare tips she wishes she knew in her 20s.

How they did it: The sheer number of competitors in the skincare and beauty industry today means it’s challenging to break through. Dieux managed to build brand trust by prioritizing thought leadership and proving that their products work.